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KFC’s Double Down is not the one sandwich going past the bun


KFC could also be getting buzz for bringing again the Double Down sandwich, which swaps the bread for 2 fried-chicken filets. However on the subject of innovation on the sandwich-substitutions entrance, the Double Down doesn’t stand alone.

Actually, loads of eating places have touted bread alternate options lately — and never simply the lettuce leaves which have turn into a low-carb mainstay.

Consider the doughnut burger — sure, with sticky, glazed doughnuts as a substitute of a sesame seed bun — that’s now one thing of a staple at state and native gala’s as an over-the-top deal with that goes past, say, fried Oreos.

Or have a look at subs made with pickles halves because the “bread” — one other low-carb different, however with a briny twist. You’ll discover loads of recipes for them on-line. They’re additionally a beloved characteristic on the menu of Elsie’s Sub Store, a legendary New Jersey establishment.

And the Yum Manufacturers-owned
KFC is hardly the one chain restaurant to play with the bread different concept. McDonald’s
has its breakfast-time McGriddles, with “griddle desserts” (just like pancakes) enjoying the a part of bread. And Johnny Rockets
simply introduced that it’s rolling out a chicken-and-waffle sandwich made with Eggo Waffles

And let’s not neglect Taco Bell
which as soon as made “Assume outdoors the bun” its slogan.

So what’s behind the bread-less increase? Sam E. Goldberg, a meals influencer with the Respectthechain web site, says all of it has to do with the facility of social media. That’s, eating places need to supply menu gadgets that can get tongues wagging and be featured on Instagram
posts or TikTok movies.

And a sandwich with bread simply doesn’t reduce the mustard, so to talk.

“Bread is boring,” Goldberg mentioned.

KFC’s Double Down Sanwich will probably be out there beginning March 6.


In the meantime, KFC seems to be full-steam forward with its Double Down rollout, which is scheduled to start March 6 after an nearly 10-year hiatus. The sandwich was initially launched in 2010.

“After almost a decade of individuals begging for its return, we’re embracing the chaos,” mentioned KFC advertising and marketing govt Nick Chavez in a press release.

However don’t rely Alper Uyanik amongst these folks lining up for the meat-on-meat sandwich. The proprietor of Harlem Burger Co., a well-liked New York Metropolis restaurant, believes that burgers and sandwiches must be made with buns or slices of bread. The rest is heresy, he argues.

“It detracts from the meat,” he mentioned.

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