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Snoop Dogg revealed as co-founder of Web3-powered livestream platform


American rapper and actor Snoop Dogg has been revealed as one of many co-founders of a Web3-powered reside streaming app referred to as “Shiller” — including to one more Web3 partnership fothe well-known hip-hop artist. 

The app is described as a “reside broadcast platform” that goals to mix Web3 know-how with real-time live-streaming content material. The rap star has been named as a co-founder of the app, together with know-how entrepreneur Sam Jones.

It follows a wave of Web3 partnerships by Snoop Dogg within the final 12 months.

In April final 12 months, Snoop Dogg partnered with Sandbox metaverse to launch an NFT assortment referred to as “Snoop Avatars” and launched a hip-hop single titled “A Arduous Working Man,” which was later accompanied by a 50,000-piece NFT drop.

The rap star additionally partnered with Yuga Labs — the group behind Bored Ape Yacht Membership (BAYC) and CryptoPunks — to carry out on a metaverse-transformed stage at MTV’s Video Music Awards on Aug. 29.

Snoop Dogg additionally lately partnered with crypto on line casino Roobet, the place he’ll function the agency’s “Chief Ganjaroo Officer” in accordance to a press release from Roobet on Mar. 1.

As for Shiller, blockchain will function closely within the platform, permitting content material creators to “token-gate” their streams, and promote nonfungible tokens (NFTs), or different merchandise from e-commerce web sites.

These content material creators will be paid out in cryptocurrencies reminiscent of Ether (ETH) or NFTs, which will be cashed out as fiat.

A preview of the Shiller software. Supply:

It was due for a January launch however was delayed for 3 months to April 2023, in accordance with Shiller’s newest replace on Mar. 2.

Creator economic system motion

The launch of Shiller seems to be a part of a broader creator economic system motion the place Web3 will probably play a job.

Whereas “Web1” enabled customers to put in writing HTML and browse content material, “Web2” enabled user-to-user interactions, which was delivered to the plenty by a number of social media monopolies, reminiscent of Fb, Google and YouTube.

The “Web3” motion goals to eradicate these intermediaries by offering creators with full possession over their content material and the monetization that flows from it.

Associated: Music NFTs are serving to unbiased creators monetize and construct a fanbase

Decentralized messaging platforms are starting to emerge too, with one named “Damus” making an attempt to change into a “Twitter killer.”

The Jack Dorsey-backed “Damus” went reside on the Apple App Retailer on Feb. 1, which is constructed on a decentralized community enabling encrypted end-to-end non-public messaging community referred to as “Nostr.”

The platform comes with built-in Bitcoin (BTC) funds on the Lightning community.