Music streaming platform, Spotify, is experimenting with token-gated playlists that enable NFT holders to attach their wallets and luxuriate in curated music from their communities. For now, the service is simply out there to some choose NFT tasks, together with, Fluf, Moonbirds, Kingship, and Overlord and is accessible to NFT holders within the US, UK, Australia, Germany, and New Zealand.
That stated, the curated playlists will likely be repeatedly up to date through the three-month testing interval, and NFT holders from qualifying communities will have the ability to entry them utilizing a singular hyperlink.
Overlord, a Web3 gaming and media universe, was one of many first to interrupt the thrilling information to its neighborhood. In a tweet, the undertaking notes that holders of its Creepz NFTs can join their Web3 wallets on Spotify and entry its community-curated “Invasion” playlist.
Overlord x @Spotify 🎶
We’ve been chosen as one among Spotify’s companions in a brand new pilot.
🦎 Unique pilot of their token-enabled playlists
🎧 Launching with a holder-curated playlistParticulars beneath ⤵️ pic.twitter.com/MDTjPRCXS5
— Overlord (@Overlord_xyz) February 22, 2023
Kingship, the NFT band backed by Common Music Group, was additionally fast to share the excellent news with its neighborhood. The undertaking revealed that it has created a token-gated playlist for holders of its NFTs. The playlist options widespread acts corresponding to Snoop Dogg, Missy Elliott, Queen, and Led Zeppelin.
Spotify Goals To Enhance Person Expertise On Its Platform
Talking on the brand new experiment, a spokesperson for Spotify notes that the platform “routinely conducts quite a few checks in an effort to enhance our consumer expertise.” Earlier than including, “A few of these find yourself paving the trail for our broader consumer expertise, and others serve solely as essential learnings.”
For now, although, it’s not clear if the platform will broadly roll out the characteristic or not. This will likely be closely influenced by how the NFT neighborhood reacts to the characteristic.
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Basil is an avid fan of blockchain expertise and all its improvements, and he’s obsessed with sharing this narrative along with his viewers. He has spent over 5 years within the crypto area, specializing in analysis and creating Web3 content material for numerous media shops across the globe.