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Twitter bids adieu to Bluebird as Elon Musk rebrands platform to X


The favored social media platform Twitter formally rebranded to X after months of teasing by CEO Elon Musk. The rebranding noticed the favored social media app ditch its recognisable hen emblem after 20 years and changed it with “ X” after 20 years. The rebranding additionally noticed the social media app change its color scheme from blue to black.

As a part of the rebranding, Twitter’s URL has additionally been modified to “” a website identify linked to Musk’s 1999-founded monetary providers startup that bought to PayPal is now redirecting to Twitter. was an early on-line financial institution and the corporate was initially funded by Elon Musk and Greg Kouri, who went on to fund Musk’s later ventures: Tesla and SpaceX.

Musk’s affiliation with the model identify ‘X’ started as early as 1999 when he first established the corporate. Nonetheless, it wasn’t in a position to remodel right into a stand-alone firm and later turned part of Paypal. Musk used the letter X in his area agency, SpaceX, in addition to that includes as a part of a number of of Tesla’s automobile mannequin names.  The rebranding of Twitter means the character is lastly remodeling right into a stand-alone model after three many years.

Musk established X Corp in March earlier this 12 months because the guardian firm of Twitter, making method for Twitter’s rebranding. The rebranding comes as a part of Musk’s imaginative and prescient to create a “tremendous app” with a number of functionalities together with monetary providers inside the social media platform. In April, Twitter launched a brand new function that allowed customers of the app to entry the crypto market and different monetary market providers from inside the app.

Musk’s tenure as the top of Twitter had been controversial from the beginning. Nonetheless, his plans to rework Twitter right into a monetary platform started lengthy earlier than the takeover.

In a latest interview, Musk reiterated that the primary motive behind rebranding to X was to create an “every thing app,” an idea fairly well-liked in China. Chinese language social media functions comparable to WeChat, will not be simply used for textual content and video calls, but additionally have provisions to pay payments, guide cabs, guide eating places and different monetary actions with out leaving the app.

Musk mentioned if achieved accurately X may turn into a preferred platform for finance: banking, funds, and information, and over time it could have the potential to turn into “half of the worldwide monetary system.”

The rebranding of Twitter, nevertheless, didn’t elicit a lot help from many customers of the applying who consider ditching the two-decade-long legacy for a brand new idea is just not a good suggestion.